Motorsports Marketing is a unique way to advertise and promote your product or service. Motor Sports Marketing can be used to build sales, increase brand awareness and gain market share.

Section I: What is Motor Sports Marketing?

Motor Sports Marketing is a powerful way to advertise and promote your product or service by offering you a unique opportunity to reach new customers and keep existing ones. An effectively implemented motor sports marketing campaign can help you build brand awareness, gain market share and increase sales.

Section II: What you get when you sponsor a race team

1. Race Team Identification 
Your corporate image, product logo or service name will be strategically placed on everything from the race car and pit awning to Dave's driver’s suit and helmet. Having your product name highly visible will gain you exposure at race events, and in the media.

 
2. Print Coverage 
Strategic placing of your image, logo or name will help you gain exposure in the daily, weekly, national and trade publications that have been known to carry stories of Dave's racing career.

 
3. Powerful Advertising Campaigns 
You can leverage your sponsorship with powerful print or television advertising campaigns that not only catch the attention of your target market but also get across a distinct message about your product or service.

 
4. Track-Side Hospitality 
Invite your VIP clients to a day at the races with a catered lunch/dinner, special seating and private autograph signings with Dave.

 
5. Employee Incentives 
Looking for a way to motivate your staff? Make them feel part of a team! Reward your sales force? How about bringing them out for a fun-filled night or week-end of racing?

 
6. Pit Tours/Honorary Crew 
We can arrange for informative tours of the pit areas as part of your VIP client or employee incentive programs. Honorary crew member status can be awarded to contest winners or in special recognition of outstanding employees.

 
7. Sampling & Coupons On & Off the Track 
Your sponsorship program can be tied in to product sampling or coupons during weekend race events or off the track through advertising mailers, etc.

 
8. Consumer Contests 
The racing theme can be carried through into consumer contests to encourage product sales or use of your service.

 
9. On-Location Car Displays & Driver Autograph Signings at Store Locations 
The car and driver package can be used as a way to help draw traffic to store location perhaps tied in with a sale or other promotional event.

 
10. On-Location Car Displays & Driver Autograph Signings at Special Events 
The car and driver package can be used as a way to gain exposure at other special events, such as concerts, car shows or other sporting events.

 
11. Trade Show Draw 
The car/driver package can also be used as a way to help draw traffic to your trade show booth. You might want to tie the racing theme in with your exhibit to help get across a message to your customers: team spirit, professionalism, a winning attitude.

 
12. Mall Promotions 
The car/driver package can also be used as a way to help draw traffic to a mall display.

 
13. Pit Stop Challenges 
The race car can be used for on-location pit stop challenges.

 
14. Point of Sale Promotions 
The racing theme can be tied in to point of sale promotions.

Section III: What you get when you sponsor Dave Byrd and NASCAR Demographics

1. Someone who will get you exposure on 
• Magazines, newspapers, trade publications, The Internet  
• Dave has proven that he is able to get consistent, high-profile media coverage. This means that your corporate image, product logo or service name is repeatedly seen, heard or read about in daily, weekly, local and national print publications.

 
2. Someone who will effectively influence the buying decisions of your target market 
• Because Dave has many loyal fans and races in different series, he can more effectively influence the buying decisions of your target market.

 
3. Someone who will get your company name out into the community 
• Dave makes several appearances at local events like the Cub Scot’s Pine Wood Derby. Your association with Dave will help your company be seen as one who cares about and gives back to the community.

NASCAR FANS:

Gender: Male: 62% Female: 38%

Residence: Rent: 28% Own: 72%

Education: Some H.S.: 12% H.S. Graduate: 88% Some College/Graduate: 38%

Marital Status: Married: 64% Single: 22% Divorced/Widowed: 14%

Section IV: The Cost

Until we know exactly what you're looking for, it is impossible to put an exact figure in place. However, motor sports marketing programs of this nature typically involve a $2,500 to $6,400 investment per race for a title sponsor and $600 to $1,200 per race for an associate sponsor per event.

To receive a complete 2008 sponsorship package that outlines: Signage, Media, NASCAR Demographics, The Team, Driver Credentials, Event Dates and locations, Corporate Entertainment, and Sponsorship Costs, Contact: Kevin Daley at kevin.daley@yahoo.com.